Athletes

Nike Studios

Art Direction

A crafted creative direction built to elevate brand expression.

© 2025

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© 2025

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(Read More)

Design-forward athletic brand experience shaped through structured motion, minimal clarity, and bold visual identity crafted with Fuel®.

(Research)

Exploring brand intention through clarity and direction. Fuel uncovers visual patterns and defines a structured base that guides each creative movement.

(Experiment)

Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.

(Results)

Traffic

225k

Success rate

100%

Woman Green Blur
Woman Greyscale
Man Running
Man Dancing

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(Portfolio)

© 2025

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(Portfolio)

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(Frequently Asked Questions)

What kind of productions do you actually handle?

How involved are we during the shoot?

What happens if the footage needs changes after the first edit?

Revisions are part of the process, not an extra fight. We build reasonable rounds of feedback into every project so the final cut is one you're actually happy with.

How do you actually use AI in a production — is it replacing real footage?